mCaffeine – Lip Scrub Balm Campaign

Shot for mCaffeine’s lip care range, this macro beauty campaign highlights the texture, richness, and sensory appeal of their coffee-infused lip scrub balm. My goal was to create striking close-up visuals that evoke both indulgence and effectiveness, essential for standing out in the beauty & skincare category.

Each frame was crafted with ultra-precise lighting, skin-focused detail, and a glossy finish that enhances the balm’s exfoliating beads and hydrating properties. The result is a series of visually tactile images that invite consumers to feel the texture through the screen — ideal for D2C platforms, Amazon A+ content, and performance campaigns.