Bajaj Pulsar – Hyperreality Campaign

This campaign for Bajaj Pulsar pushed the boundaries of traditional automotive photography by blending real-world imagery with cinematic CGI to deliver high-resolution, futuristic visuals that stand out across billboards, digital, and social.

Designed as a mixed-media production, the shoot involved studio-photographed bikes, 3D world-building, and post-production CGI composites to simulate neon-drenched cityscapes, motion-streaked roads, and even galactic nightscapes — aligning with Pulsar’s tech-forward, performance-driven persona.

Each frame was meticulously lit, rendered, and graded to ensure seamless photorealism while retaining maximum flexibility across screen formats and OOH resolutions.